Our Family

• 

  James Ly

  FOUNDER · THIRD GENERATION

  “I’m James, a third-generation jewelry manufacturer and designer with a passion for craftsmanship and creating meaningful pieces. Coming from a family oriented background, I value strong relationships and just making people happy & jewelry so happens to be what I fell into doing so!”

  Fun factI love my dog Appa & Mala.

• 

  Daniel Zhang

  HEAD OF OPERATIONS

  “Hi everyone! I’m Daniel. I have a background in engineering and previously worked on new product introduction at ASML.”

  Fun factI enjoy snowboarding, gaming, and spending time outdoors. I also love trying new foods and I am always looking for great places to eat.

• 

  Christopher Guan

  HEAD OF DESIGN

  “Hi I’m Chris! I have a background in both customer service and design. I love talking about designs, and always look forward to turning concepts into reality.”

  Fun factI’m just a middle school friend from James’ video apparently.

• 

  Victoria Ly

  DESIGN COORDINATOR

  “Hi I’m Victoria! I have background in beauty product management and pivoted to jewelry for all the creative opportunities it offers. Whether I’m drawing on my iPad or playing around with CAD, I live to bring an idea or concept to life.”

  Fun factJust like Empress Cixi of China, my favorite gemstone is tourmaline — I love it for its variety in shades and tones.

• 

  Carlos Hernandez

  DESIGN COORDINATOR

  “Hi, I’m Carlos! I have an extensive background in 3D Design, customer service and project management. I enjoy combining practicality and creativity to bring ideas to life! Ready to craft your dream ring?”

  Fun factMy favorite movie is Star Wars Episode III: Revenge of the Sith.

• 

  Megan Ly

  DESIGN COORDINATOR

  “Hi I’m Megan! I have a finance background in the fashion and tech industry, but pivoted to custom jewelry design to bring more creativity into my daily and professional life! As a certified people pleaser, I would love to work with you to design your dream ring or piece of jewelry that will last a lifetime!”

  Fun factPhotography on my Fujifilm XT-30II, walking my shiba, and trying new matchas.

• 

  Isaac Hong

  DESIGN COORDINATOR

  “Hi I’m Isaac! I have a background in illustration and animation. I’m currently working on Jewelry Design and am always excited to see the new ideas people bring in!”

  Fun factI used to be an art teacher before this.

• 

  Eric Brenes

  PRODUCTION MANAGER

  “Hi everyone! I’m Eric, and I have a background in business management.”

  Fun factOutside of work, I enjoy going to music festivals, cheering on the Dodgers, and trying different kinds of food.

• 

  Rudy Tellez

  BRAND DIRECTOR

  “What’s up, I’m Rudy! With a background in marketing and creative direction, I naturally found my way into photography, graphic design, and brand development. I love helping businesses tell their story through strong visuals and creative branding that connects with their audience.”

  Fun factWhen I’m not behind the camera, you’ll usually find me trying new food spots with my girlfriend, hiking with my dog, or spending time with friends.

• Terrence Chua

  PRODUCTION ASSISTANT

• Ida

  CONCIERGE

• Melissa

  CONCIERGE

• Carla Palassian

  DESIGN ASSISTANT

• Sareen Palassian

  DESIGN ASSISTANT

Appa

OFFICE PET

“Woof woof woof.”

Fun factI love chasing lizards & looking out my window.